Articles

Articles2019-05-24T05:08:05-07:00

Why you need Digital Marketing

Having a digital marketing strategy that starts by building a strong brand foundation, high impact / conversion message & visuals and then pushing that content through all digital marketing channels just makes sense.  In fact, you can take the content and push it through traditional marketing channels for even more impact.  There is great value & return in brand consistency and just simply pushing out as much and as often as appropriate.  Marketing 101 -- the more you push out into the world, the more you will get coming back in.

Top 10 Reasons to use Worpdress as your Website Platform

For starters, it's the world's most popular content management system Not only does it allow you to publish content that is beautiful and Google loves (for SEO purposes), it's easy to use and anyone can do it.   Here are a few quick reasons you should consider using wordpress. Beyond blogging, WordPress is also great for building a social network, fully functioning intranet and online business card themes. And, with a variety of tools, plugins, and flexible features; WordPress is arguably the best publishing platform for web design in business. Google Loves Wordpress -- yes, it's SEO friendly.  My Favorite 🙂 [...]

By |May 25th, 2019|Tags: , , , |0 Comments

What is SEO? Six Steps to Better SEO

Quite simply, Search Engine Optimization is a marketing approach that allows you to be found on the web. An effective SEO program will improve your ranking in search engine results. By Jared Gerber There are a number of things you can do yourself and collaboratively with your web design and marketing partner to build traffic on the web. Creating a proper foundation for search marketing with an SEO-friendly website design and rich content will save you time and money, and drive revenue producing leads to your door faster.Six Steps to Better SEO: Keyword research, analysis and web page strategy.  The [...]

By |January 12th, 2014|0 Comments

10 PILLARS OF INTERNET MARKETING

Getting your brand and marketing message out is the goal of marketing – use these “Pillars of Internet Marketing” to build a strong foundation for your Internet Marketing Strategy. By Jared Gerber High Conversion Website – Your website should be able to convert visitors to customers. Your website should be the hub or “pot” where you funnel all your traffic to – it’s the only place where you have visitor’s undivided attention. After incurring great effort and resources getting people to come to your website, you will want a high performance website to close the deal -- professional, elegant, easy to [...]

By |December 8th, 2013|0 Comments

Marketing Tip #17 – Get more traffic by updating your website frequently

And 100 ways to reach your clients & prospects The search engines LOVE fresh content and will check your website for updates more frequently if they notice that there are frequent updates. By Jared Gerber Fresh content gives you a way to stay in front of your clients & prospects, which are fundamental for any marketing strategy – this article will give you 10 ideas for creating fresh content as well as 10 ways you can get most mileage out of your new content. 10 ideas for fresh content x 10 ways to publish = 100 touches. Also, step it [...]

By |May 10th, 2013|0 Comments

Client and prospective client matter can be automatically added to your Amicus Attorney

The need for law firms to automate their data collection is growing and becoming more important in today’s economy. By Jared Gerber This would apply to you if you are a law firm that receives a large volume of leads or have to collect an extensive amount of information from clients or prospective clients, including documents such as: - Class action plaintiff screening - Contracts - Other legal formsHaving the client contact information & client matter automatically streamed into your Amicus Attorney can help your law firm be much more efficient.  As an example, Imagine IT’s client, a law firm [...]

By |January 24th, 2013|0 Comments

Marketing Tip #16 – 10 Tips to Maximize your Website Conversion Rate

By Jared Gerber If you are spending money on any kind of advertising to promote your business and website, you could be leaving money on the table if your website is not up to par.There are many ways to get visitors to your website including an SEO program, Pay Per Click, Email Marketing, Social Media Programs, Blog sites or just handing out your business card with your website address on it; however, what they do once they get to your website is just as important as getting them there.   If you finally landed that business meeting  you've been trying to [...]

By |August 31st, 2012|0 Comments

Is your website generating enough clients for you?

By Jared Gerber If you answered no, Imagine IT would like to help you with this problem -- we are offering a 30% credit for any referral that uses Imagine IT's Web Design or SEO services.  This credit can be used toward Web Design or SEO services.Imagine IT is reaching out to IT Support Companies because we have found that together, we can help build each other's business.   And the best part of this is that you manage the relationship we have with your client to maximize their satisfaction.Key Imagine IT services:    - Website Design - eCommerce & Content [...]

By |August 7th, 2012|0 Comments

Marketing Tip #15 – Set proper “title” and “meta tags” to improve your position in Google & SEO ranking

By Jared Gerber Your Title and Meta Description is what appears in the Google search results; furthermore, the Title & Meta Description are the words & phrases are factors for indexing your site. For best results, your Title should be between 7 and 15 words & include your business name, business type & your core products or services. If your business is performed locally, you should include the top few communities you do business in. Your Meta Description should be 25 words and your Meta Keywords about 20 keywords separated by commas.   Some people don't know it, but actually, [...]

By |July 20th, 2012|0 Comments

Marketing Tip #14 – Ensure that your CALL TO ACTION stands out on all pages

By Jared Gerber Ensure that your CALL TO ACTION is highly visible, very specific and easy to find from any page in your website.CALL TO ACTION is the tool used to get your visitors to perform your MOST DESIRED ACTION. For an online store, the MOST DESIRED ACTION would be to buy something and in the case of a service based business, it could be to call for a quote or sign up for a service. Whether the MOST DESIRED ACTION is to call, sign-up or buy something, make sure your CALL TO ACTION is highly visible on every page [...]

By |March 19th, 2010|0 Comments

Marketing Tip #13 – YouTube Video Commercial or Demo on your Homepage

By Jared Gerber Create a 30 second YouTube commercial for your products/services. Place on your homepage and send a link to all your customers & friends. People love videos and the more viewers you get, the better -- so be clever, succinct and informative.  Google gives your website big props for having video on the homepage.   To get things started, post it to your Facebook, Twitter, LinkedIn and even email it to all your customers, vendors, networking friends and family. YouTube Company Page creation & management is included in Imagine IT's basic maintenance subscription service -- Imagine IT can help [...]

By |January 17th, 2010|0 Comments

Marketing Tip #12 – Facebook Business Page & LIKE button

By Jared Gerber Create a Facebook Business Page and stay in touch with your customers, prospects & networking friends by putting a "Like" button on your homepage. You can create a Business Facebook page by clicking on the "Pages" link in the left column personal Facebook interface and then click "Create a Page".Post helpful tips, news & useful information related to your industry on a regular basis to keep your network informed. Facebook Company Page creation & management is included in Imagine IT's basic maintenance subscription services. Imagine IT can help you create an effective social media presence to grow [...]

By |December 9th, 2009|0 Comments

SEO Series: #2 Search Engine Marketing Tricks

Looking for tricks to get better rankings? The most important factor in getting ranked is to not perform any tricks at all. Quality content is the key. By Jared Gerber The search for SEO tricks is never-ending-- landing pages, hidden keywords (the same color as the background), email blasting, general directories, banner ads, redirects, you name it. Most webmasters try to find ways to trick the search engines. But most of these tricks affect the quality of search results and when detected by google can reduce your rankings or even worse - get you blacklisted.Truth is, you don't need tricks [...]

By |March 18th, 2008|0 Comments
106, 2019

Why you need Digital Marketing

By |June 1st, 2019|Tags: , , , , , , , , , , , , |0 Comments

Having a digital marketing strategy that starts by building a strong brand foundation, high impact / conversion message & visuals and then pushing that content through all digital marketing channels just makes sense.  In fact, you can take the content and push it through traditional marketing channels for even more impact.  There is great value & return in brand consistency and just simply pushing out as much and as often as appropriate.  Marketing 101 -- the more you push out into the world, the more you will get coming back in.

2505, 2019

Top 10 Reasons to use Worpdress as your Website Platform

By |May 25th, 2019|Tags: , , , |0 Comments

For starters, it's the world's most popular content management system Not only does it allow you to publish content that is beautiful and Google loves (for SEO purposes), it's easy to use and anyone can do it.   Here are a few quick reasons you should consider using wordpress. Beyond blogging, WordPress is also great for building a social network, fully functioning intranet and online business card themes. And, with a variety of tools, plugins, and flexible features; WordPress is arguably the best publishing platform for web design in business. Google Loves Wordpress -- yes, it's SEO friendly.  My Favorite 🙂 [...]

1201, 2014

What is SEO? Six Steps to Better SEO

By |January 12th, 2014|0 Comments

Quite simply, Search Engine Optimization is a marketing approach that allows you to be found on the web. An effective SEO program will improve your ranking in search engine results. By Jared Gerber There are a number of things you can do yourself and collaboratively with your web design and marketing partner to build traffic on the web. Creating a proper foundation for search marketing with an SEO-friendly website design and rich content will save you time and money, and drive revenue producing leads to your door faster.Six Steps to Better SEO: Keyword research, analysis and web page strategy.  The [...]

812, 2013

10 PILLARS OF INTERNET MARKETING

By |December 8th, 2013|0 Comments

Getting your brand and marketing message out is the goal of marketing – use these “Pillars of Internet Marketing” to build a strong foundation for your Internet Marketing Strategy. By Jared Gerber High Conversion Website – Your website should be able to convert visitors to customers. Your website should be the hub or “pot” where you funnel all your traffic to – it’s the only place where you have visitor’s undivided attention. After incurring great effort and resources getting people to come to your website, you will want a high performance website to close the deal -- professional, elegant, easy to [...]

1005, 2013

Marketing Tip #17 – Get more traffic by updating your website frequently

By |May 10th, 2013|0 Comments

And 100 ways to reach your clients & prospects The search engines LOVE fresh content and will check your website for updates more frequently if they notice that there are frequent updates. By Jared Gerber Fresh content gives you a way to stay in front of your clients & prospects, which are fundamental for any marketing strategy – this article will give you 10 ideas for creating fresh content as well as 10 ways you can get most mileage out of your new content. 10 ideas for fresh content x 10 ways to publish = 100 touches. Also, step it [...]

2401, 2013

Client and prospective client matter can be automatically added to your Amicus Attorney

By |January 24th, 2013|0 Comments

The need for law firms to automate their data collection is growing and becoming more important in today’s economy. By Jared Gerber This would apply to you if you are a law firm that receives a large volume of leads or have to collect an extensive amount of information from clients or prospective clients, including documents such as: - Class action plaintiff screening - Contracts - Other legal formsHaving the client contact information & client matter automatically streamed into your Amicus Attorney can help your law firm be much more efficient.  As an example, Imagine IT’s client, a law firm [...]

3108, 2012

Marketing Tip #16 – 10 Tips to Maximize your Website Conversion Rate

By |August 31st, 2012|0 Comments

By Jared Gerber If you are spending money on any kind of advertising to promote your business and website, you could be leaving money on the table if your website is not up to par.There are many ways to get visitors to your website including an SEO program, Pay Per Click, Email Marketing, Social Media Programs, Blog sites or just handing out your business card with your website address on it; however, what they do once they get to your website is just as important as getting them there.   If you finally landed that business meeting  you've been trying to [...]

708, 2012

Is your website generating enough clients for you?

By |August 7th, 2012|0 Comments

By Jared Gerber If you answered no, Imagine IT would like to help you with this problem -- we are offering a 30% credit for any referral that uses Imagine IT's Web Design or SEO services.  This credit can be used toward Web Design or SEO services.Imagine IT is reaching out to IT Support Companies because we have found that together, we can help build each other's business.   And the best part of this is that you manage the relationship we have with your client to maximize their satisfaction.Key Imagine IT services:    - Website Design - eCommerce & Content [...]

2007, 2012

Marketing Tip #15 – Set proper “title” and “meta tags” to improve your position in Google & SEO ranking

By |July 20th, 2012|0 Comments

By Jared Gerber Your Title and Meta Description is what appears in the Google search results; furthermore, the Title & Meta Description are the words & phrases are factors for indexing your site. For best results, your Title should be between 7 and 15 words & include your business name, business type & your core products or services. If your business is performed locally, you should include the top few communities you do business in. Your Meta Description should be 25 words and your Meta Keywords about 20 keywords separated by commas.   Some people don't know it, but actually, [...]

1903, 2010

Marketing Tip #14 – Ensure that your CALL TO ACTION stands out on all pages

By |March 19th, 2010|0 Comments

By Jared Gerber Ensure that your CALL TO ACTION is highly visible, very specific and easy to find from any page in your website.CALL TO ACTION is the tool used to get your visitors to perform your MOST DESIRED ACTION. For an online store, the MOST DESIRED ACTION would be to buy something and in the case of a service based business, it could be to call for a quote or sign up for a service. Whether the MOST DESIRED ACTION is to call, sign-up or buy something, make sure your CALL TO ACTION is highly visible on every page [...]

1701, 2010

Marketing Tip #13 – YouTube Video Commercial or Demo on your Homepage

By |January 17th, 2010|0 Comments

By Jared Gerber Create a 30 second YouTube commercial for your products/services. Place on your homepage and send a link to all your customers & friends. People love videos and the more viewers you get, the better -- so be clever, succinct and informative.  Google gives your website big props for having video on the homepage.   To get things started, post it to your Facebook, Twitter, LinkedIn and even email it to all your customers, vendors, networking friends and family. YouTube Company Page creation & management is included in Imagine IT's basic maintenance subscription service -- Imagine IT can help [...]

912, 2009

Marketing Tip #12 – Facebook Business Page & LIKE button

By |December 9th, 2009|0 Comments

By Jared Gerber Create a Facebook Business Page and stay in touch with your customers, prospects & networking friends by putting a "Like" button on your homepage. You can create a Business Facebook page by clicking on the "Pages" link in the left column personal Facebook interface and then click "Create a Page".Post helpful tips, news & useful information related to your industry on a regular basis to keep your network informed. Facebook Company Page creation & management is included in Imagine IT's basic maintenance subscription services. Imagine IT can help you create an effective social media presence to grow [...]

1803, 2008

SEO Series: #2 Search Engine Marketing Tricks

By |March 18th, 2008|0 Comments

Looking for tricks to get better rankings? The most important factor in getting ranked is to not perform any tricks at all. Quality content is the key. By Jared Gerber The search for SEO tricks is never-ending-- landing pages, hidden keywords (the same color as the background), email blasting, general directories, banner ads, redirects, you name it. Most webmasters try to find ways to trick the search engines. But most of these tricks affect the quality of search results and when detected by google can reduce your rankings or even worse - get you blacklisted.Truth is, you don't need tricks [...]