Articles

Quite simply, Search Engine Optimization is a marketing approach that allows you to be found on the web. An effective SEO program will improve your ranking in search engine results. By Jared Gerber There are a number of things you can do yourself and collaboratively with your web design and marketing partner to build traffic on the web. Creating a proper foundation for search marketing with an SEO-friendly website design and rich content will save you time and money, and drive revenue producing leads to your door faster.Six Steps to Better SEO: Keyword research, analysis and web page strategy.  The [...]

Getting your brand and marketing message out is the goal of marketing – use these “Pillars of Internet Marketing” to build a strong foundation for your Internet Marketing Strategy. By Jared Gerber High Conversion Website – Your website should be able to convert visitors to customers. Your website should be the hub or “pot” where you funnel all your traffic to – it’s the only place where you have visitor’s undivided attention. After incurring great effort and resources getting people to come to your website, you will want a high performance website to close the deal -- professional, elegant, easy to [...]

And 100 ways to reach your clients & prospects The search engines LOVE fresh content and will check your website for updates more frequently if they notice that there are frequent updates. By Jared Gerber Fresh content gives you a way to stay in front of your clients & prospects, which are fundamental for any marketing strategy – this article will give you 10 ideas for creating fresh content as well as 10 ways you can get most mileage out of your new content. 10 ideas for fresh content x 10 ways to publish = 100 touches. Also, step it [...]

The need for law firms to automate their data collection is growing and becoming more important in today’s economy. By Jared Gerber This would apply to you if you are a law firm that receives a large volume of leads or have to collect an extensive amount of information from clients or prospective clients, including documents such as: - Class action plaintiff screening - Contracts - Other legal formsHaving the client contact information & client matter automatically streamed into your Amicus Attorney can help your law firm be much more efficient.  As an example, Imagine IT’s client, a law firm [...]

By Jared Gerber If you are spending money on any kind of advertising to promote your business and website, you could be leaving money on the table if your website is not up to par.There are many ways to get visitors to your website including an SEO program, Pay Per Click, Email Marketing, Social Media Programs, Blog sites or just handing out your business card with your website address on it; however, what they do once they get to your website is just as important as getting them there.   If you finally landed that business meeting  you've been trying to [...]

By Jared Gerber If you answered no, Imagine IT would like to help you with this problem -- we are offering a 30% credit for any referral that uses Imagine IT's Web Design or SEO services.  This credit can be used toward Web Design or SEO services.Imagine IT is reaching out to IT Support Companies because we have found that together, we can help build each other's business.   And the best part of this is that you manage the relationship we have with your client to maximize their satisfaction.Key Imagine IT services:    - Website Design - eCommerce & Content [...]

By Jared Gerber Your Title and Meta Description is what appears in the Google search results; furthermore, the Title & Meta Description are the words & phrases are factors for indexing your site. For best results, your Title should be between 7 and 15 words & include your business name, business type & your core products or services. If your business is performed locally, you should include the top few communities you do business in. Your Meta Description should be 25 words and your Meta Keywords about 20 keywords separated by commas.   Some people don't know it, but actually, [...]

By Jared Gerber Ensure that your CALL TO ACTION is highly visible, very specific and easy to find from any page in your website.CALL TO ACTION is the tool used to get your visitors to perform your MOST DESIRED ACTION. For an online store, the MOST DESIRED ACTION would be to buy something and in the case of a service based business, it could be to call for a quote or sign up for a service. Whether the MOST DESIRED ACTION is to call, sign-up or buy something, make sure your CALL TO ACTION is highly visible on every page [...]

By Jared Gerber Create a 30 second YouTube commercial for your products/services. Place on your homepage and send a link to all your customers & friends. People love videos and the more viewers you get, the better -- so be clever, succinct and informative.  Google gives your website big props for having video on the homepage.   To get things started, post it to your Facebook, Twitter, LinkedIn and even email it to all your customers, vendors, networking friends and family. YouTube Company Page creation & management is included in Imagine IT's basic maintenance subscription service -- Imagine IT can help [...]