Stand out from your competitors by reaching your target audience with a strong brand, impressive web & social presence, compelling marketing messages & visual elements.

Below is a summary of tools that we draw from to complete your solution. We only engage the services that are needed for your specific solution — and to fill the gaps in your current Digital Marketing Strategy.

Click here to learn more about our Digital Marketing Process.

Collect information, research, evaluate, recommend, optimize & improve.

  • Identify marketing target market(s), personas, customers, demographics
  • Identify top competitors
  • Evaluate brand, logo, tagline, mission, personality
    • Use, adapt, optimize & improve
  • Break down customer buying process
    • Identify Audience, where they search / buy, competitor evaluation & purchase decision
  • Identify product, service or solution strengths
  • Create marketing messages, why buy, value statements, call to action
  • Visualization: Identify visuals that will attract the buyer’s attention

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A digital marketing funnel is a representation of the customer buying process — the stages that users take to move from being a prospect to a customer.  Most funnels include stages focus on Awareness, Interest / Consideration, Conversion / Purchase & Loyalty / Retention.

  • Define & break down the customer buying process for your product or service/solution
    • Audience / Target Market : Customer, Persona ➤
    • Problem/Need : Solves a problem, reduces pain ➤
    • The Search : Where & how sought ➤
    • Evaluation : Competitor comparison ➤
    • Decision : Conversion / Purchase ➤
    • Retention : Behaviors, Loyalty, Reviews, Shares ➤
  • Utilize results to develop content & create a content & delivery strategy for each stage of the funnel
    • Create marketing messages, value statements, why buy, call to action
    • Select or conceptualize visuals that will connect to target audience
    • Stages: Awareness, Interest/Consideration, Conversion / Purchase, Loyalty/Retention
      • Create text, visual & video content for each stage
    • Select Channels: Social Media, SEO, Website, Email Marketing, PPC, etc.
  • Content strategy feeds into our other services

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Content development is researching, writing, selecting visuals, conceptualizing, gathering, organizing, and editing information for publication to various channels (e.g., website blogs, social media, email marketing, ebooks, ads, etc.).

  • Content creation
    • Educational, Equipment, Social Posts, Ads (CTA), Blogs, Case Studies, Success Stories
  • Create marketing message(s), promotions, specials, offers
  • Establish content calendar

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Utilizing visuals & design concepts that are attractive to the buyer, we create the necessary visuals for your website or marketing campaign.

  • Layout & visualization: Ads, Posts, Slideshows, Video Overlays, Brand Overlays
  • Landing pages, Print Ads, Brochures, Mailers
  • integration of marketing message(s), call to action, gui design

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We help you create, manage & publish content to your various social media channels. We keep your channel platforms up to date, consistent with your brand & attractive to potential buyers.

  • Website, Blogging, Social, Reputation, Email, SEO, SEM/PPC, Print
  • Social: Create/Optimize Instagram, Facebook, Youtube, Twitter
  • Reputation: Google Business, Yelp, BBB

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We will build or help you manage your website.   We will make sure your data is safe with backups, secure, perform software & content updates, create blogs, pages, monitoring, etc.

  • Build & Manage Website, Blog
  • WordPress eCommerce / Woocommerce Dev & Mgmt
  • SEO Optimization, Keywords
  • Visualization, Marketing Messages, Value Statements
  • Lead Capture / Funnel optimization

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We manage your email marketing campaigns, build & manage your email database, create content, get your news updates out on time, utilize metrics for segmentation & content optimization.

  • Email Campaign Management, Workflows / Drip
  • Build & Manage Mailing List
  • Baseline, Creation & Sending of Monthly Newsletter/Update
  • Segmentation: Customers, Prospects, Leads

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If you need videos for your digital marketing strategy, we can help — from storyboarding & writing copy/scripts to shooting, editing & publishing.

  • Shoot, Storyboard, Edit
  • Video Editing, Branding, Custom Overlays

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We take your known keywords  or help you identify your top keyword phrases through a process of analyzing the customer buying process (Search) as well as performing a competitor analysis.

  • Competitive analysis, identify top converting keywords & phrases
  • On-Site & Offsite Optimization
  • We use the #1 SEO software to manage keywords & tracking
  • Keyword / copy guidelines for homepage, blogging & social media
  • Directory Management, Add to Directories
  • Create & Post Blogs, Competitive Analysis
  • Link Acquisition, identify opportunities, build external links
  • Monthly Performance Reports

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We will help you find out where your target market is and create & manage your AdWords, Facebook/IG Business, Yelp Ad accounts.

  • Manage Campaigns, Ad Design, Metrics
  • Facebook / Instagram, Yelp, Google / Adwords

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Call us at 818-421-8870 or click here for a free estimate on our package of services.