Content development is researching, writing, selecting visuals, conceptualizing, gathering, organizing, and editing information for publication to various channels (e.g., website blogs, social media, email marketing, ebooks, ads, etc.). Content development utilizes information gathered through the Discovery Phase and Digital Marketing Funnel.
- Content creation
- Educational, Equipment, Social Posts, Ads (CTA), Blogs, Case Studies, Success Stories
- Create marketing message(s), promotions, specials, offers
- Establish content calendar
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Content development is researching, writing, selecting visuals, conceptualizing, gathering, organizing, and editing information for publication to various channels (e.g., website blogs, social media, email marketing, ebooks, ads, etc.). Content development utilizes information gathered through the Discovery Phase and Digital Marketing Funnel.
- Content creation
- Educational, Equipment, Social Posts, Ads (CTA), Blogs, Case Studies, Success Stories
- Create marketing message(s), promotions, specials, offers
- Establish content calendar