Collect information, research, evaluate, recommend, optimize & improve.
- Identify marketing target market(s), personas, customers, demographics
- Identify top competitors
- Evaluate brand, logo, tagline, mission, personality
- Use, adapt, optimize & improve
- Break down customer buying process
- Identify Audience, where they search / buy, competitor evaluation & purchase decision
- Identify product, service or solution strengths
- Create marketing messages, why buy, value statements, call to action
- Visualization: Identify visuals that will attract the buyer’s attention
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Collect information, research, evaluate, recommend, optimize & improve.
- Identify marketing target market(s), personas, customers, demographics
- Identify top competitors
- Evaluate brand, logo, tagline, mission, personality
- Use, adapt, optimize & improve
- Break down customer buying process
- Identify Audience, where they search / buy, competitor evaluation & purchase decision
- Identify product, service or solution strengths
- Create marketing messages, why buy, value statements, call to action
- Visualization: Identify visuals that will attract the buyer’s attention