Discovery Phase Assessment (Marketing Survey)

Collect information, research, evaluate, recommend, optimize & improve.

• Identify marketing target market(s), personas, customers, demographics
• Identify top competitors
• Evaluate brand, logo, tagline, mission, personality
  • Use, adapt, optimize & improve
• Break down customer buying process
  • Identify Audience, where they search / buy, competitor evaluation & purchase decision
• Identify product, service or solution strengths
• Create marketing messages, why buy, value statements, call to action
• Visualization: Identify visuals that will attract the buyer’s attention